To be successful, innovation is not just about value creation, but value capture.

The customer is always right...Even when they're wrong.

Data may disappoint, but it never lies.

If life, you get what you believe you deserve.

Creating something that builds lasting value and changes the lives of millions of people requires forging a team that will work hard to overcome seemingly insurmountable obstacles, stand up to the pressures of fame and fortune, and stay true to the original vision long after others stop believing.