Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill.
Weitere Zitate von Chris Murray
Zum Autor"What is the true cost of a purchasing decision that goes wrong?"
"When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity."
"It’s not how I view being a salesman. It’s how I live being a salesman."
"I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy."
"I will not let those, who cannot recognise how I can be of service, dissuade me from showing them how I can help."
"So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make."