Chris Murray

"What is the true cost of a purchasing decision that goes wrong?"

"The ability to close sales effectively has never been confined to the last few moments of the conversation."

"Remember: when you walk into a DIY store to buy a drill, you don’t want the drill. Your end goal is to make a hole and, in order to achieve this, you have to buy the drill."

"When your pipeline is full – with business coming out of your ears – the notion of people asking for a discount will sound hilarious, because you’ll already be at capacity."

"I was so sure that I knew what they needed and what I wanted to sell them that I never stopped long enough to find out what it was they wanted to buy."

"So you can speak, can you? Well, that’s going to stand you out from the rest of the crowd, isn’t it? No. Sorry, my boy. The ability to speak does not a salesman make."

"It’s not how I view being a salesman. It’s how I live being a salesman."

"All these ships are currently safe at anchor but that is not what they were designed for is it? Your job is not to remain anchored and safe. Your job is to move closer to your destination at every attempt."

"I will not let those, who cannot recognise how I can be of service, dissuade me from showing them how I can help."