In a market, preceptions could be as important as reality.P.403.

"Plenty of people detested Michael Jackson before his death wiped away the world's collective memory. Timberlake was originally dismissed as just another boy-bander. Legions have joined in a 'Hate Anne Hathaway' movement. Elvis, the Rolling Stones, Kristen Bell, even Mozart had haters."

Kurt Eichenwald