We want life to make sense. If we don’t find meaning and orientation, we are bound to fabulate a living and invent an inspiring life story. When we write out a chosen script, we’ll have to make time to hunker down into attuning it to the hitches of the road map, time and again, with fractious patience. ( 'Everybody his story' ).

People live on the flow of the daily reality and they surge on the waves of hazy expectations. They can experience pleasant junctures and try to catch and enjoy each special moment that is offered to them. Until life takes them by surprise.

When life hasn’t got a swing anymore, people may give in to obsessive oniomaniac compulsions, in as much as they are going out of their way to construct a flamboyant life style and change their identity from “don’t-need” to “must-have” consumers, so as to satisfy their gripping buying desire. ('Buying now. Dying later').

People who don’t construe their life and don’t frame their own tale, stay on the sidelines, remain only an act without a story and turn into an 'empty box'. Out-of-the-box thinking and inventiveness remains then merely wishfull thinking. ( 'Everybody his story' ).