Remember that businesses are made up of humans like you. They aren’t going to be perfect and they willneed encouragement, clarification, and correction to deliver their best.

Plan B” is nonsense. Successful people come up with plans A, B, C, D . . . All the way to Z. That’s how life works. If you’renot constantly looking for and testing solutions, that’s probably why you’re on the hamster wheel that you’re on right now.

When you create a company culture, you are drawing your lines in the sand for you, first & then for anyone else who does business with you.

Your culture is the birthplace of your brand.