We are really living the American dream, to be a successful brand in the States and in Europe and to steep ourselves in our heritage. But we do it with a sense of humor. We don't take ourselves too seriously in fashion.

"I had eight brothers and sisters. Every Christmas my younger brother Bobby would wake up extra early and open everybody's presents - everybody's - so by the time the rest of us got up, all the gifts were shredded, ribbons off, torn open and thrown aside."

Tommy Hilfiger