Douglas Wilson

"Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that."

"I look at each episode in two ways - from a design standpoint and from an entertainment standpoint - this is TV, after all. We usually succeed on at least one of the levels."