"How many times have you been out for a beer or dinner and people are coming up with business ideas? Everybody wants to think they've got that great business idea."

"Profitability, growth, and safeguards against existential risks are crucial to strengthening a company's long-term prospects. But if these three factors constitute a company's 'hard power,' firms also need 'soft power': public trust and acceptance, won by fulfilling a company's social responsibility."

"In a wristwatch, imagine the battery is in the strap and there's a medical sensor in there connected to the internet. If someone is monitoring that, they could phone up if the user has forgotten to take some medication. This could save hundreds of dollars in medical fees later. What's missing? It's a stable battery."

"Only a madman would try to market headache medicine today under the name John's Headache Pills. This would be insufficiently techno-marvelous. No, the name must sound like it carne out of a laboratory yesterday ... Zantistat 100, or something like that."

"Managerial and professional people hadn't really used computers, hadn't sat down at keyboards, until personal computers. Personal computers have a totally different feel."

"It was the soul of the machine, the ethological epicentre, the planetary ground zero of their commercial energy. I could almost feel it, shivering down like bomb-blasted rivers of glass from these undreaming towers of dark and light invading the snow-dark sky."

"Brands that will survive and thrive from now on are those with C-level executives that understand the incredible opportunity new media offers them and commit to excellence in managing their social media presence."